Guide

JPG vs PNG: which should you use?

The short answer: JPG for photos, PNG for anything with sharp edges, text or transparency. Here's why that rule holds up, what each format actually does to your image, and free tools to convert or compress either one.

Guide · 6 min read

JPG and PNG are both just ways of packing pixels into a smaller file, but they go about it in opposite ways — and that one difference decides almost everything else about when to use each. Get the compression right for the image in front of you, and the rest (file size, sharpness, whether it supports transparency) mostly follows on its own.

The core difference: how they compress

JPG (JPEG) uses lossy compression. To shrink the file, it permanently throws away some of the image data — detail a viewer is statistically unlikely to notice, mostly small colour variations. That's a great trade for a photograph, where colours shift gradually across the frame anyway. It's a bad trade for anything with hard edges: text, line art, and flat-colour graphics come out of JPG compression with a soft, blocky halo around every sharp transition, an artifact usually called JPEG blocking.

PNG uses lossless compression. It packs the file more efficiently, but every single pixel comes back out exactly as it went in — nothing is discarded. That makes PNG the right choice whenever exactness matters: a screenshot, a logo, a chart, a scanned document, anything with legible text in it. The cost is file size: a PNG of a genuine photograph is often several times larger than an equivalent JPG, for a quality difference most people would never spot.

JPG vs PNG at a glance
SituationBetter formatWhy
A photograph (people, landscapes, product shots)JPGLossy compression suits gradual colour transitions; big file-size saving, minimal visible loss
A screenshot or anything with on-screen textPNGLossless — text and UI edges stay perfectly sharp, no JPEG blocking
A logo, icon or flat-colour graphicPNGSharp edges and solid colour blocks compress cleanly and losslessly
An image that needs a transparent backgroundPNGJPG has no transparency support at all
A photo you'll edit and re-save repeatedlyPNG (while editing)Avoids generation loss from repeated lossy re-compression — export to JPG only at the end
Minimising page-load size for a photo-heavy pageJPGTypically a fraction of the size of an equivalent PNG

Transparency: the other big difference

PNG has a built-in alpha channel, so any pixel can be fully opaque, fully see-through, or anywhere in between — which is how a logo sits cleanly on top of a coloured background instead of arriving with a visible white box around it. JPG has no equivalent concept at all. Save a transparent PNG as a JPG and every transparent area gets filled in with a solid colour, almost always white. If a transparent background matters, PNG isn't just the better option — it's the only one of the two that works.

Why repeated saving hurts JPG but not PNG

Because JPG's compression is lossy, it's reapplied in full every time the file is saved — open it, make a small edit, save again, and a further, separate round of detail gets discarded on top of whatever was already lost the first time. Do that enough times and the cumulative effect (often called generation loss) becomes visible as smudging and blocky artifacts, even if each individual edit was trivial. A PNG doesn't have this problem: because nothing is discarded on save, opening and re-saving the exact same PNG a hundred times produces the exact same pixels every time. The practical takeaway: keep a working file as PNG (or another lossless format) while you're still editing it, and only export to JPG once, at the very end.

What about WebP and HEIC?

Two newer formats solve part of this tension. WebP supports both lossy and lossless compression in one format, plus transparency — genuinely the best of both JPG and PNG in most cases, and typically smaller than either at equivalent quality. The tradeoff is compatibility: a few older tools and some image-editing workflows still expect a plain JPG or PNG, which is usually the actual reason to convert a WebP file rather than any shortcoming in WebP itself. HEIC is Apple's default photo format on iPhone — it compresses more efficiently than JPG at similar quality, but support outside Apple's own ecosystem is inconsistent, so a HEIC photo often needs converting before it'll open, upload, or attach cleanly elsewhere.

Converting between formats

All of these run entirely in your browser — the image is never uploaded anywhere:

  • JPG to PNG — for adding transparency or when a tool specifically requires a PNG
  • PNG to JPG — to shrink a photo-style PNG down for web or email
  • WebP to JPG and WebP to PNG — for compatibility with tools that don't yet support WebP
  • HEIC to JPG — for an iPhone photo that needs to open outside Apple's ecosystem
  • Compress Image — to shrink a JPG or PNG's file size without changing format

Common questions

Is JPG or PNG better for photos?
JPG, in almost every case. Its lossy compression is built around exactly the kind of gradual colour transitions a photo is made of, so it produces a much smaller file at a quality difference most people can't spot. Reach for PNG on a photo only if you need pixel-perfect preservation for further editing, or need part of the image to be transparent.
Can I convert a JPG to PNG without losing quality?
Yes, technically — but it won't undo any quality already lost. Converting a JPG to PNG just re-encodes the file losslessly from that point on; it doesn't restore detail the original JPG compression discarded. It's genuinely useful when you need to add transparency or a tool specifically requires a PNG, but it won't turn a heavily compressed JPG back into a crisp image.
Does PNG support transparency and JPG doesn't?
Correct. PNG has a built-in alpha channel, so parts of an image can be fully or partially see-through. JPG has no concept of transparency at all — saving a transparent PNG as a JPG fills the transparent areas with a solid colour (usually white).
Why do my JPGs get blurrier every time I resave them?
Because JPG compression is lossy and it's reapplied on every single save — a JPG opened, edited slightly and saved again loses a further small amount of detail on top of what was already discarded, an effect often called generation loss. PNG doesn't have this problem: because its compression is lossless, saving the same PNG file a hundred times produces the exact same pixels every time.
Should I use WebP instead of JPG or PNG?
WebP can genuinely beat both — it supports lossy and lossless compression plus transparency in one format, usually at a smaller file size than an equivalent JPG or PNG. The tradeoff is compatibility: some older software and a few image-editing workflows still expect a plain JPG or PNG, which is the main reason to convert a WebP file back rather than use it directly.

Need to convert or shrink an image?

Altto's image tools run entirely in your browser — nothing is ever uploaded, and every conversion is free.

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